FAQs

We simply use cricket protein as a new gut-friendly superfood, boosting your typical staple with protein, essential amino acids and fibre, while low in sugar and no additives. Our European vertically farmed crickets are simply frozen, dried and ground into a protein powder.

The cricket protein that we use comes from an European farm and is used as a superfood ingredient that blends perfectly with our products and has no influence on their flavour or texture. The protein powder by itself has a mild, nutty, pleasant smell and a savoury, umami taste making a nutty and biscuity flavour.

Our crickets are vertically farmed in the EU. The biggest cricket farms are in Asia but as a sustainable business, we wanted to focus on local suppliers to avoid transportation pollution. We promote vertical farming as part of our business to reduce land, C02, methane and water utilisation for animal-based protein (vs. intense livestock farming).

Vertical farming is the practice of growing crops in vertically stacked layers - it's a way of taking the controlled environment of a modern commercial greenhouse to the next level.

By stacking crops vertically on shelves or tall pillars, vertical farming allows approximately 10x the yield for a given land area. The farm will recreate natural environments to promote efficient farming.

It depends on the farm and/or the environment they are in. Our crickets are fed wholewheat cereals and a blend of veggies (broccoli, lettuce and carrots).

One pack of our product weighs 25 grams. That means that each pack has 2g of cricket powder which equals 24 crickets.

Crickets are frozen so they enter a state of unconsciousness called diapause. This is a natural process that occurs in insects when it gets cold; it is a form of hibernation. This is used to ensure that the insects do not experience any pain or suffering when they are killed (i.e. temperature continuing to drop).

The life cycle of the house cricket (Acheta domesticus) takes about 40 to 45 days from egg to adulthood and the complete life cycle takes around 2 to 3 months (this is when they are killed). An adult cricket female can lay up to about 100 eggs per day and lay upwards of 3000 eggs in a lifetime. Crickets live approximately 2-3 months before they are killed. Most cows have a calf a year and have their last when they are about 10 years of age. Also they are killed at 2.5 years of age.

There is 5-5.5g of protein per serving in our puffs.

1 bag = 1 serving (25g)

People who are allergic to molluscs and crustaceans or dust mites may have an allergic reaction to crickets.